TWO SLASH FOUR, a Korean beauty brand launched by beauty creator Lee Sabae, who has 2.26 million YouTube subscribers, announced on February 23 that it has secured investment. 

TWO SLASH FOUR was launched as Lean Startup, Amorepacific’s in-house venture incubation program, and spun off after a year of incubation. Amorepacific Group, We Ventures, TBT Partners, Mark & Company, and The Yoonmin Foundation participated in the investment, and the amount of the investment is undisclosed.

Lee, a beauty startup founder, has created a beauty brand that incorporates her beauty philosophy and know-how as a brand director, makeup artist, and model. By presenting a new beauty routine for everyday life, the brand will introduce products and tutorials that allow anyone to enjoy a variety of makeup easily and quickly. 

Each product box is embedded with a QR code to view Isabae’s product how-to videos, so when scanned, you can easily and quickly access Isabae’s how-to videos and enjoy makeup anytime, anywhere without reading the product instructions.

“Through Two Slash Four, we want to convey the message that we can freely express our fantasies in everyday life based on respect for the diversity of beauty,” said Lee Sabae, CEO of Two Slash Four. “We will continue to develop items that can expand the beauty spectrum on everyone’s vanity.”