BlueSignum, a South Korean-based company that provides personalized mental/psychological health services, announced today that it has raised 130 million won in investment. This investment was led by Korea Investment Partners and existing investor SpringCamp.

Bluesignum was founded in 2020 and launched the mood tracking app “Harukong” in 2021. It has recently surpassed 5 million global downloads. Based on this performance, Bluesignum was selected as a startup in the TIPS program and Shinhan Square Bridge Global Shoot-Up 1st project, which was sponsored by the Ministry of SMEs and Startups in July. In January, it participated in CES 2023, and recently launched a new daily psychological guide app “Moody”.

Jeong Hwamok, an investment officer at Korea Investment Partners who led the investment, said, “It is impressive that the organization is implementing weekly improvements to the service for 200 countries around the world.” In addition, he expressed his expectations for Bluesignum’s expansion to self-care services in the future, saying, “It has succeeded in making a profit based on the loyalty of users who record their emotions every day.”

Yoon Jung-hyun, CEO of Bluesignum, said, “Bluesignum’s vision is to become the first name that comes to mind when people around the world are feeling down, and we will accelerate the development and growth of services to achieve this vision through this investment.”