The skincare brand FRANKLY has secured investment from CJ Investment, although the amount remains undisclosed. This funding was obtained through the H&B Innovation Growth No. 1 Fund, established in 2021, with CJ Olive Young also contributing as an investor.

The capital raised in this round will be primarily allocated towards expanding FRANKLY’s global business operations, with the goal of establishing it as a globally renowned skincare brand. CJ Investment noted that in the highly competitive cosmetics market, FRANKLY has quickly achieved impressive sales. As a brand founded by cosmetic researchers, its deep understanding of scientifically proven ingredients and formulations is expected to drive rapid growth in the international market.

FRANKLY plans to capitalize on the expanding K-Beauty market, aiming to become a leading global skincare brand from Korea. It intends to achieve this by launching effective skincare products at affordable prices and through dynamic marketing strategies. The brand envisions making its highly effective skincare products, characterized by their accessibility and affordability, available worldwide, thus spreading FRANKLY’s ethos of ‘easy for everyone’ on a global scale.