Fractal Technology, a South Korean startup operating the AI-based platform for M&A of small and medium-sized enterprises (SMEs) called ‘CookieDeal,’ has successfully secured 700 million KRW in seed funding. The investment was participated in by Spring Camp and Antler Korea.

Fractal Technology was established through the third batch of Antler Korea’s startup generator program. Jung Sa-eun, a partner at Antler Korea, said, “Fractal Technology is a team with excellent execution capabilities, and we expect them to solve the unresolved issues in the SME M&A market in a creative way.”

CookieDeal utilizes AI technology to reduce the complex procedures and time consumption SMEs face during the M&A process. Specifically, it collects all unstructured data related to approximately 7 million SMEs in South Korea through AI algorithms to build a data warehouse, and uses this to automate key tasks such as M&A synergy effects and counterpart matching. This allows SMEs to pursue mergers and acquisitions more quickly and accurately.

Choi Hong-kyu, an investment officer at Spring Camp who led the investment, stated, “We highly appreciate Fractal Technology’s technological prowess and the potential of the SME M&A market, and we anticipate innovative changes in the SME M&A market going forward.”

Shin Jeong-hoon, CEO of Fractal Technology, said, “With this investment, we aim to provide a completely new M&A solution to SMEs and maximize the M&A success rate by transforming into a platform where all stakeholders can win, thereby doing our best to maximize the success rate of SME M&A.”