Outcome, a Korean AI-powered SaaS company that solves lead generation problems faced by B2B sales and marketing professionals, announced on the 29th that it has secured investment from The Ventures. The amount of investment was not disclosed.

Outcome provides a comprehensive solution called “Outcome” that supports the entire process of B2B lead generation, from identifying contact points to sending and post-management.

By learning from AI-powered behavior patterns of potential customers, Outcome accurately selects target companies and analyzes their purchasing potential. Based on this, it generates highly personalized messages for each company and sends them through channels such as email, LinkedIn, Instagram, and cold calls to capture the interest of potential customers. It also analyzes customer responses in real-time and automatically resends reminder content at the right time.

In fact, Outcome’s message average open rate is 62%, which is four times higher than the average, the link open rate is 13%, which is 13 times higher than the average, and the document open rate has increased 14 times to 7%, significantly improving the lead generation process in B2B sales. As a result, Outcome achieved a cumulative sales of 100 million won($100,000) eight months after its launch, and its monthly average sales have been increasing by 200% every month, receiving enthusiastic responses from B2B sales managers and showing rapid growth.

“We were intrigued by the team’s problem-solving approach, which focused on differentiating the point of lead generation by solving the problems they found directly in the B2B sales process,” said Cheol-woo Kim, CEO of The Ventures. “Given the team’s amazing growth rate of 212% per month, we expect them to quickly establish a foothold in the B2B sales lead generation market.”

Sang-hyuk Ko, CEO of Outcome, said, “Our solution is differentiated by focusing on identifying potential customers with a high probability of purchase even during the B2B sales process.” He added, “We will actively utilize AI technology in the hypothesis setting and customer identification process to provide customers with faster and more accurate lead generation experiences.”