The Korean company builder Grandeclip, founded by former Baemin chairman Kim Bong-jin, announced on the 10th that it has completed the acquisition of AMCR, the operator of premium golf wear brands Amazing Cre and ICEBERG GOLF. The acquisition amount was not disclosed. Grandeclip led the transaction in partnership with Altos Ventures as part of a consortium.

Founded in 2020, AMCR operates the golf apparel and equipment brands Amazing Cre and ICEBERG GOLF. Amazing Cre has introduced innovative designs and materials, reshaping the domestic premium golf wear market. Despite the contraction of the golf wear market following the COVID-19 pandemic, it achieved annual sales exceeding KRW 50 billion (around $37.5 million USD) within just four years of its launch, continuing its rapid growth. In 2023, AMCR established its wholly owned subsidiary IG Korea and launched the Italian golf brand ICEBERG GOLF earlier this year.

Grandeclip noted that Kim Bong-jin’s admiration for AMCR co-CEO Bae Seul-gi was a key factor in the acquisition.

Following the acquisition, Grandeclip aims to transform Amazing Cre into a global premium functional apparel brand. By leveraging its branding expertise and global business experience, honed during Kim’s time at Baemin, the company plans to actively support Amazing Cre’s international expansion and its entry into new functional apparel markets.

With AMCR now under Grandeclip’s umbrella, the company’s leadership will be restructured with the appointment of In Gi-wan as co-CEO alongside the existing co-CEO Bae Seul-gi. In Gi-wan is currently the CEO of Grandeclip Korea and previously served as CEO of Baemin Vietnam and Chief Investment Officer (CIO) of Delivery Hero Asia. Bae Seul-gi, who has served as co-CEO of AMCR, will continue to lead the next phase of Amazing Cre’s growth in collaboration with the Grandeclip team. Additionally, Yoo Yong-moon, who oversaw sales, business management, and investment at AMCR, will now serve as an advisor to support Amazing Cre’s continued success.

Bae Seul-gi, co-CEO of AMCR, stated, “This acquisition was made possible by Kim Bong-jin’s deep passion for Amazing Cre,” and added, “We will accelerate our efforts to grow into a global premium apparel brand through differentiated quality and branding.”