ExFlyer, a Korean startup that operates the digital advertising platform MUST-AD, has secured investment from CNTTech. ExFlyer’s MUST-AD service enables franchise headquarters to effortlessly send content to multiple stores with just a few clicks. This not only provides cost savings and increased efficiency for both headquarters and franchisees but also allows digital signage advertisements to be managed and displayed using only smart TVs, eliminating the need for expensive and complex set-top boxes. Additionally, stores that adopt the MUST-AD advertising service can generate extra revenue through advertising.

MUST-AD leverages in-store TVs as an advertising medium, creating a store media platform that benefits both advertisers and store owners. This allows store owners to embrace ESG (environmental, social, and governance) practices through paperless digital transformation, while also reducing marketing costs and boosting sales through effective advertising.

ExFlyer is currently expanding into more franchise stores and aims to have around 3,000 stores using the service by next year, starting with Riahn Hair and Alachi Chicken locations. The company’s vision is to evolve into a data-driven media firm by gathering customer feedback and big data, with the ultimate goal of producing AI-powered advertisements.

Kim Young-cheol, CEO of ExFlyer, said, “We will strive to create a win-win advertising environment for both franchise headquarters and store owners by expanding the MUST-AD service. We will also continue to evolve the service to be more data-driven and AI-powered, maximizing efficiency and benefits for all participants. Our goal is to lead the digital advertising market through continuous innovation and growth.”