South Korean vegan cosmetic brand ‘November Nineteenth’(Vegan Super) announced on December 12 that it secured an investment from NEWKIDS Investment. The investment amount was not disclosed.

Vegan Super develops a vegan cosmetic product line aimed at reshaping the vegan lifestyle landscape. By integrating high-quality, accessible cosmetics with vegan principles, the brand seeks to lower entry barriers and promote a sustainable, eco-friendly lifestyle that consumers can easily adopt.

As public interest and understanding of veganism continue to grow, Vegan Super’s customer base has expanded beyond its core demographic of women in their late 20s to include women in their 30s. In addition to domestic success, the brand has entered the Taiwanese cosmetic market, achieving promising export results and validating its potential among international consumers.

NEWKIDS Investment stated, “We decided to invest not only because of the excellent quality of Vegan Super’s products but also because the brand enables consumers to experience an eco-friendly lifestyle effortlessly, making sustainability a practical choice in daily life.”

Vegan Super CEO Dong-hee Kim remarked, “Following this investment, we plan to strengthen our branding and marketing strategies to reach more consumers and promote a shift toward a new eco-conscious lifestyle. We believe that small daily choices can spark positive change, contributing to a healthier planet and a healthier self.”