South Korea’s agricultural direct trade platform, Motnanymarket, has secured seed funding from CompanyA. This investment highlights CompanyA’s recognition of Motnanymarket’s innovative business model, rapid growth, and potential to reshape agriculture and distribution.  

Motnanymarket connects consumers directly with “imperfect” but high-quality produce, addressing two key social goals: boosting farmers’ income and reducing food waste. Within just a year of its launch, the platform has partnered with around 300 farms and surpassed a monthly transaction volume of KRW 200 million (approximately USD 152,000). Beyond enhancing the efficiency of agricultural distribution, it is focused on fostering a sustainable agricultural ecosystem.  

CompanyA commented, “Motnanymarket is transforming the traditional structures of agriculture and distribution while building a sustainable business model. This investment is not just about financial support but an important starting point for shared growth.” The company also emphasized its commitment to supporting Motnanymarket’s growth through various means.  

With this funding, Motnanymarket plans to strengthen its platform, expand its logistics network, and enhance its marketing efforts. These initiatives aim to increase partnerships with more farms, deliver fresh, affordable produce to consumers, and grow its market share.