SkinSeoul, an AI agent-driven cross-border e-commerce startup, announced on the 20th that it has secured pre-seed funding from Singapore-based Blueprint Ventures as lead investor, along with 500 Global.

SkinSeoul is tackling persistent challenges in the cross-border e-commerce industry, such as inventory management, product assortment, operations, and marketing, by leveraging cutting-edge AI agent technology and an innovative business model. The company has started with a skincare platform inspired by the global K-beauty trends and aims to revolutionize the beauty e-commerce sector through its proprietary AI technology.

With a strong foundation in big data and AI-driven curated product offerings, SkinSeoul is at the forefront of industry trends. Its agile business model gives it a competitive edge in quickly entering key markets, including the U.S., Southeast Asia, and the Middle East. The company’s tech-centric approach enhances e-commerce efficiency through dynamic pricing, personalized recommendations, and optimized inventory management. This ensures SkinSeoul remains flexible and competitive in an ever-evolving market landscape.

In less than a year since its establishment of its headquarters in Singapore, SkinSeoul has rapidly expanded boasting the world’s largest selection of K-beauty product SKUs. The company has already built a presence in markets like the U.S., Australia, Malaysia, and Singapore. Furthermore, SkinSeoul was selected last year for TIPS, South Korea’s tech startup support program under the Ministry of SMEs and Startups. Backed by successful fundraising efforts in both Korea and Singapore, the company is accelerating product development initiatives.

SkinSeoul’s leadership team consists of seasoned experts with extensive experience in global e-commerce and K-beauty. CEO Kuenyoung Park founded the company, drawing on his successful career in global business development and beauty marketing at Amazon Singapore and Unilever’s Asia headquarters. COO Ingo Wey, a graduate with honors from the University of Oxford, has demonstrated exceptional operational expertise in roles at Accenture as an e-commerce consultant and in Disney’s strategic planning division. CTO Minchul Park previously led AI/ML projects at Amazon’s U.S. headquarters and played a pivotal role in developing Kakao’s “Gift Service.”

Kyungmin Kim, Partner at 500 Global, expressed optimism about the investment, stating, “We were highly impressed by SkinSeoul’s innovative use of AI to transform the entire value chain of cross-border platforms, from product sourcing to marketing. Their technology and business model have the potential to expand beyond beauty into other industries like fashion and food, powered by AI agents.”

Kuenyoung Park, CEO of SkinSeoul, outlined the company’s plans for the new funds: “We plan to invest in building a robust database for superior personalized experiences, expanding into 10 global markets, advancing AI agent technology, optimizing our distribution and fulfillment models, and enhancing our beauty marketing efforts.”