NanumVitamin, a tech startup driving digital innovation in donations and welfare, has secured additional pre-Series A funding from Seoul Techno Holdings following its earlier investment from Gaia Venture Partners. Previously, NanumVitamin raised seed funding in January last year, with Seoul Techno Holdings as an initial investor, further solidifying its trust in the company with this follow-up investment.  

This funding highlights NanumVitamin’s AI-powered personalized welfare platform and its B2B Donation Ops model. By leveraging AI and data, the company is tackling the limitations of traditional welfare systems, introducing a “hyper-personalized welfare platform” that redefines the approach to donations and welfare. NanumVitamin’s vision is to shift from passive welfare support to empowering beneficiaries with the ability to choose the assistance they need.  

Ha-yeon Kim, CEO of NanumVitamin, shared, “We are building an all-in-one corporate social responsibility system for businesses and organizations, going beyond simply connecting donations and welfare. Since being selected for the TIPS program, we have focused on developing tailored welfare solutions for vulnerable communities and efficient CSR SaaS tools.”  

NanumVitamin is committed to reducing costs and increasing efficiency through automated operations, while its hyper-personalized welfare solutions aim to minimize psychological burdens on beneficiaries and expand their options, driving meaningful improvements in welfare services.  

Currently, NanumVitamin has partnered with around 60,000 vendors on its platform and achieved over KRW 400 million in transactions within just a year of launching. Through collaborations with organizations like the Korea Health Promotion Institute, Baemin, and BonDosirak, the company is addressing a wide range of social challenges.  

With this new investment, NanumVitamin plans to expand its platform nationwide and forge partnerships with more companies to maximize social impact. Using AI and data, the company aims to quickly identify welfare blind spots and deliver precise, necessary support, positioning itself as a potential new standard in the global welfare market.  

CEO Ha-yeon Kim emphasized the company’s mission to lead digital innovation in welfare and donations, stating, “The true agents of welfare are the beneficiaries themselves.” She expressed her ambition to “pioneer a digital ecosystem for donations and welfare, paving the way for a better world.”