P2ACH AI, a South Korean startup specializing in AI-driven Digital Out-of-Home (DOOH) advertising solutions, has successfully secured a Pre-Series A investment round. The funding, totaling approximately USD 2 million (KRW 3 billion), was backed by major domestic venture capital firms and strategic investors. With this investment, P2ACH AI aims to enhance its technological capabilities and accelerate its global market expansion.

Leveraging vision AI technology, P2ACH AI is at the forefront of digital transformation in the DOOH sector. The company has developed and operates the ‘POOH Solution,’ which offers various features, including ad exposure data measurement, audience analysis, and personalized ad delivery. A key advantage of this solution lies in its real-time data analytics capabilities, enabling precise measurement and optimization of advertising effectiveness.

Despite economic uncertainties and a tightening investment environment, P2ACH AI has demonstrated its technological prowess and growth potential by presenting a clear vision for AI-driven and data-optimized DOOH advertising.

With this new funding, the company plans to recruit top-tier talent, advance its lightweight deep learning models and privacy protection technologies, and further enhance AI-powered content generation to maximize the creativity and efficiency of DOOH advertising.

“This successful investment round is a testament to P2ACH AI’s technological expertise, vision, and business execution in addressing market demands,” said Dong-Yeol Lee, CEO of P2ACH AI. “We will continue to lead the digital transformation of the outdoor advertising industry through AI technology and grow into a globally competitive company.”

P2ACH AI’s latest milestone marks a significant step toward redefining the DOOH advertising landscape with AI-driven innovations.