MyRealTrip announced it achieved its first annual profit since its founding, recording USD 63.71 million (KRW 89.2 billion) in revenue and USD 0.93 million (KRW 130 million) in operating profit for 2024.

The company’s annual performance trend shows: ▲2020 revenue of USD 5.07 million (KRW 7.1 billion) with an operating loss of USD 9.86 million (KRW 13.8 billion); ▲2021 revenue of USD 3.14 million (KRW 4.4 billion) with a loss of USD 13.79 million (KRW 19.3 billion); ▲2022 revenue of USD 15.71 million (KRW 22 billion) with a loss of USD 19.71 million (KRW 27.6 billion); ▲2023 revenue of USD 43.21 million (KRW 60.5 billion) with a loss of USD 12.43 million (KRW 17.4 billion). In two years, revenue and operating profit surged by over USD 48 million (KRW 67.2 billion) and USD 19.79 million (KRW 27.7 billion), respectively.

Post-COVID-19, MyRealTrip capitalized on the rebound in overseas travel demand, steadily growing its core tours and activities business while rapidly expanding its travel verticals—flights, accommodations, and MyPack—to maximize profitability.

Additionally, last year, MyRealTrip introduced AI technology to automate customer service and optimize workflows. This boosted productivity and cost efficiency, significantly increasing revenue while reducing fixed costs.

With 9 million cumulative subscribers and 4 million monthly active users (MAU), MyRealTrip has established itself as a leading travel platform in Korea. Rather than relying on external ads, it built a virtuous cycle of repeat visits and purchases. Its “MyRealTrip Marketing Partner” program, rewarding creators for sharing travel content that drives sales, grew transaction volume from USD 5.21 million (KRW 7.3 billion) in 2023 to USD 59.57 million (KRW 83.4 billion) in 2024—a tenfold leap—solidifying a successful creator-driven, self-sustaining marketing model.

Dong-geon Lee, CEO of MyRealTrip, said, “Our first annual profit is more than a financial milestone; it proves the sustainability and profitability of our platform model. We’ll continue investing in AI to enhance internal efficiency while delivering better travel experiences to customers.”