The Invention Lab, a Korean early-stage startup investment firm, announced that it has made follow-on investments in Petbom and Pawdlers, two promising startups in the pet care space, following their pre-Series A bridge rounds. Petbom and Pawdlers are both experiencing rapid customer growth, with Petbom offering a hyperlocal pet care service and Pawdlers providing a CRM-focused SaaS solution for grooming salons.

Petbom operates a region-based pet care matching platform that fosters trust between pet owners and caregivers. The company has demonstrated strong growth in customer satisfaction and repeat usage. Pawdlers began as a reservation and customer management (CRM) solution tailored to pet grooming salons and is now evolving into a marketplace centered around premium pet brands. Its proprietary platform, Pawdly, is expanding personalized, data-driven customer services, positioning the company to become a potential super app in the space.

The Invention Lab noted that both startups have shown steady upward trends in key performance indicators such as customer acquisition and retention. They are achieving not only short-term revenue growth but also building strong long-term brand loyalty. This follow-on investment, the firm emphasized, is not just aimed at expanding in the domestic market but is also a strategic move to prepare for global expansion into markets like Japan and the United States.

Jinyoung Kim, CEO of The Invention Lab, commented, “Korea’s pet industry is at a stage where advanced, data-driven platforms are urgently needed. Petbom and Pawdlers are achieving differentiated growth through their customer experience-driven technology and operational strengths. We believe they have the potential to become leading players in the global market as representatives of ‘K-PetTech’.”