Joabro, a Korean startup providing life-care solutions through a fitness center platform, announced that it has secured seed funding from Series Ventures.

With this investment, Joabro plans to enhance its fitness community platform, the Joagym Series, and accelerate the launch of new locations. The company will also partner with JD WINGS’ Crosswalk Lifelong Education Center in Unicity, Changwon, to operate a fitness academy.

Joabro currently runs three core business lines: fitness center operations, a fitness academy, and a food and beverage business focused on mitigating muscle loss. These offerings are organically connected to form an integrated healthcare solution that differentiates Joabro from conventional fitness companies.

The company is also introducing a new model called Beautiness, which combines elements of K-beauty and K-fitness to offer a fresh wellness experience for both domestic and international consumers.

Joabro plans to expand its directly managed and affiliated branches across major cities in Korea. By leveraging a platform-based operating system, the company aims to increase both operational efficiency and scalability. It also intends to expand beyond B2C into corporate wellness (B2B) and public sports initiatives (B2G).

Seongwook Kwak and Joonsang Park, Partners at Series Ventures, said, “Joabro is not just a fitness facility operator—it has the potential to innovate the entire fitness industry with its community-based platform. We expect strong growth based on its solid team and market insight.”

Sungmin Kim, CEO of Joabro, stated, “We aim to move beyond the traditional fitness market, which is overly focused on facilities and pricing, by emphasizing trainer expertise and service sophistication. Our goal is to expand Joabro’s community-based model nationwide and build a growth ecosystem that benefits investors, customers, and team members alike.”