• Funding Stage : Seed Bridge
• Raising amount : KRW 300M
• Desired Fundraising Timeframe : 3Q 2025

Three years ago, a 2022 survey by the Ministry of Education and the Korea Research Institute for Vocational Education revealed that among 6,929 sixth graders, “creator” ranked third as a dream job at 6.1%, surpassing doctors (6.0%, fourth place), surprising many. A 2022 Adobe report noted that Korea has approximately 17.5 million creators, representing 33.6% of its population, while the global creator count reaches about 300 million, far exceeding expectations. This growth includes not only famous influencers but also everyday creators.

The content and channels produced by these rapidly growing creators are gaining attention as new communication channels for advertisers. However, finding suitable creators, contracting, and collaborating remains labor-intensive. Most ad collaborations occur through MCNs, agencies, or review platforms, where advertisers and creators face high fees and manually handle portfolio creation, negotiations, contracts, and settlements.

Beyond this analog collaboration process, another barrier to a thriving creator ecosystem is the difficulty creators face in achieving financial stability. As self-employed individuals without steady salaries or financial records, creators struggle to access basic financial services like loans or credit cards due to inadequate credit evaluations, hindering market participation and survival.

BYAHT aims to streamline this inefficient collaboration structure and, long-term, provide tailored financial services to creators in a financial blind spot, fostering a vibrant creator ecosystem. To achieve this, they launched the AI-based SaaS platform Glow.B. Founded in January 2023 by Dongkyu Kim, who dropped out of Stony Brook University’s economics program and worked seven years in overseas sales and marketing in Southeast Asia, BYAHT is driving innovation.

As mentioned, most creators currently handle contracts, proposals, and settlements manually. Glow.B restructures this process with SaaS-based automation tools, offering significant benefits to creators and advertisers.

Previously, creators spent a few million KRWs on proposals and weeks to months securing advertisers and contracts. On Glow.B, creators can create collaboration proposals (portfolios) in under five minutes using AI-recommended formats, then handle chats, payments, and contracts with advertisers in one platform, making matching far more convenient.

Advertisers benefit from automating manual tasks, optimizing staff management, and accessing campaign performance analytics, enhancing marketing efficiency. CEO Dongkyu Kim emphasized, “Glow.B not only executes ads but tracks per-creator efficiency, a critical feature for advertisers.” He added, “Our data reveals actual ad execution prices, not estimates, enabling rational negotiations over guesswork.”

Leveraging these strengths, BYAHT matched 3,000 ads since launching Glow.B’s beta in 2024, with revenue from Southeast Asia (40%), Korea (40%), and recently the U.S. (10%). Registered creators now span 19 countries, totaling about 27,000.

Mid-to-long-term, Glow.B aims to evolve beyond a collaboration tool by quantifying real transaction data into financial profiles, enabling loans, savings, and credit card services for creators through financial partnerships. By standardizing and auto-collecting data on ad income (80% of creator revenue), campaign details, contract terms, and reviews, Glow.B seeks to build a “sophisticated value assessment” framework. It plans to develop a proprietary credit evaluation model and eventually establish a creator-focused neobank.

Glow.B’s core competitiveness lies in lower fees than MCNs, reducing entry barriers, and automating processes to minimize labor dependency, enabling efficient marketing.

With revenue streams from SaaS subscriptions, ad transaction fees, and fintech partnerships, Glow.B’s 2024 revenue reached USD 0.24 million (KRW 0.33 billion), with expectations of doubling in 2025. Targeting Korea, Southeast Asia (Vietnam, Thailand), and the U.S., BYAHT’s global expansion underscores its growth potential.

WOW Partners, recognizing BYAHT’s pioneering role in the global creator ad market, unique business model, future vision, and the passion and expertise of CEO Dongkyu Kim and team, selected BYAHT as a “WOW NEXT 1st Cohort” company.

With Kim’s leadership, rich experience in the creator and fintech sectors, and technical prowess, BYAHT is refining its service, earning accolades like the Financial Services Commission Chairman’s Award, TIPS selection, and global partnerships. Let’s explore BYAHT further.

What problem is BYAHT trying to solve?

The creator industry is growing rapidly, but collaboration structures remain analog. Most ad partnerships rely on MCNs, agencies, or review platforms, burdening parties with high fees and manual tasks like portfolio creation, negotiations, contracts, and settlements.

Creators, lacking steady income or financial records, face challenges accessing financial services like loans or credit cards.

BYAHT’s AI-based SaaS platform Glow.B enables creators to produce collaboration portfolios in five minutes and handle chats, payments, and contracts in one place. Using collected data, BYAHT partners with financial institutions to offer tailored financial services, boosting creators’ profitability and stability.

How does it solve this problem?

We address this by automating creator collaboration via AI SaaS and converting processes into financial data.

Collaboration has relied on manual contracts, negotiations, and proposals, with generated data underutilized financially. Glow.B restructures this with SaaS automation. Creators produce portfolios in under five minutes using AI formats, handling chats, payments, and contracts seamlessly. These activities are recorded in a standardized format, transforming into real transaction data for credit evaluations or financial product design.

By automating workflows and analyzing quantitative data, we enable creators to access financial services like employees, solving inefficiencies and financial exclusion.

Why is this market/industry gaining attention now?

The creator economy is expanding rapidly with a unique labor structure, but financial infrastructure lags. The global creator market, estimated at USD 246.43 billion (KRW 345 trillion) in 2024, continues to grow.

Creators’ irregular, non-standardized income complicates credit evaluations and financial product access. This growing market, paired with a financial blind spot, makes “creator-tailored finance” a high-growth, socially impactful sector. Glow.B’s data-driven system positions it as a timely solution, earning attention for its approach.

How do we plan to scale up?

Glow.B collects real transaction data from creator-advertiser collaborations, building a quantitative valuation system. Unlike traffic-based analysis, our structured data, including revenue and contract prices, enables strong financial institution partnerships. After refining evaluation systems, we’ll develop a credit model and launch a neobank offering creator-specific products (savings, cards, loans). This connects financial institutions to a new customer base and empowers creators, with BYAHT as the data hub.

What are our competitive advantages and technical strengths compared to competitors?

Traditional MCNs and platforms, with labor-intensive models, charge ~40% fees, burdening users. Glow.B’s digital and AI transformation reduces labor dependency and automates processes, a key strength.

In financial linkage, Korea’s KIBO or U.S.’s KARAT rely on views or subscribers, correlating only ~7% with revenue, limiting collaboration insights. Glow.B targets ad income (80% of creator revenue), auto-generating portfolios with AI to standardize data on campaigns, contracts, and reviews. Integrated chat, payment, and contract functions capture hard-to-access transaction data, creating high-precision fintech assets.

Technologically, Google Vision API, OpenAI-based LLMs, and multimodal data analysis (images, text, contracts) enable sophisticated value assessments, setting Glow.B apart as the only platform covering quantification, automation, and financialization.

What products/services do we offer, and what is their current status?

We provide an AI portfolio SaaS for creators, now fully launched post-beta. Glow.B’s core services include:

AI portfolio generation: Creators input SNS accounts and data, and AI generates proposal portfolios from content, ad performance, and collaboration history.

In-platform chat and collaboration: Creators share portfolio links, enabling proposals, negotiations, and chats.

Planned for late 2025: Auto-generated contracts and payments, with advertisers sending funds and managing settlement records automatically.

Since the 2024 beta, ~27,000 creators joined, with some securing ad deals. The web version launches in April 2025, with global marketing ramping up.

What is our target market size, and who are our core customers?

The creator economy, per Goldman Sachs, will reach USD 342.86 billion (KRW 480 trillion) by 2027, with B2B ad collaborations comprising over 80%. Influencers relying on ad revenue are key demand drivers.

Glow.B targets mid-tier creators (10,000–500,000 followers) seeking to build personal brands and networks, aligning with our SaaS model.

Markets include Southeast Asia (Vietnam, Thailand, Indonesia), the U.S., and Korea, with over 10 million ad-driven creators. Future plans include fintech services for these users.

What is our business model?

Glow.B’s model comprises SaaS subscriptions, escrow fees, and fintech partnership revenue. Creators pay for AI portfolio, chatbot, and e-contract SaaS services. Advertisers and brands incur escrow fees for completed deals via portfolio access and collaboration tools. Fintech services (loans, payments, cards) generate performance-based fees from financial partners. As creator financial profiles grow, Glow.B’s data competitiveness and profitability strengthen.

What are our team’s achievements?

Since launching Glow.B’s beta in April 2024, we’ve grown rapidly, with over 27,000 global creators and 3,000+ ad campaigns. We secured seed funding from The Ventures, TIPS selection, and won the Financial Services Commission Chairman’s Award at the 7th Fintech Idea Contest in August 2024. We’re discussing fintech collaborations with BNK and secured partnerships with Southeast Asian influencer groups and MCNs in Vietnam, Thailand, and Malaysia. A patent for our AI portfolio system is pending.

What is the BYAHT team’s competitiveness?

Our team combines deep creator and fintech expertise with specialized development and marketing skills. CEO Dongkyu Kim, with seven years in Southeast Asian marketing, designed our fintech-linked SaaS model. Our CSO, a Dongguk University statistics graduate and former Korea Real Estate Board employee, serves as our strategic brain. Developers from Samsung SDI and AI research backgrounds excel in SaaS architecture and AI automation. As a corporate influencer with over 1 million followers, we build services from a creator’s perspective. Our diverse expertise drives real value for the creator ecosystem.

Why should we receive investment? Three reasons!

Glow.B offers a unique AI SaaS automating ad collaborations and integrating financial services in the growing creator economy, ensuring differentiated competitiveness.

Our real transaction-based valuation model refines incomplete view/subscriber metrics, enabling precise financial products and accelerating financial partnerships.

With successful PoCs in Southeast Asia and Korea, 27,000+ creators, USD 0.24 million (KRW 0.33 billion) 2024 revenue, TIPS selection, and financial collaborations, investment will fuel SaaS and global fintech expansion.