Z-ORDER Secures Seed Funding to Expand Table-Order Solution for U.S. Restaurants
Z-ORDER, a table-order solution tailored for U.S. restaurants, announced it has secured seed funding from Mashup Ventures, with the amount undisclosed.
Z-ORDER is a tablet-based table-order solution optimized for U.S. restaurants, enabling customers to handle menu browsing, ordering, and payment independently. By localizing South Korea’s widely used table-order system for the U.S. market, Z-ORDER addresses high labor costs and reduces average customer wait times, enhancing restaurant operational efficiency.
CEO Seungmin Bang, a UC San Diego economics graduate with B2B business experience in the U.S., was named a top 500 Amazon seller for two consecutive years, achieving annual revenue exceeding USD 13 million (KRW 18.2 billion). Inspired by encountering table-order systems during a business trip to South Korea, Bang recognized their absence in the U.S. restaurant industry and founded Z-ORDER.
Z-ORDER has formed official partnerships with major U.S. POS companies like Toast and Clover, rapidly expanding in key cities such as Chicago, Los Angeles, San Francisco, and Seattle. The company has secured contracts with franchise chains like BBQ Chicken, Shabuya, and Kizuki Ramen, processing over 500,000 monthly transactions.
Brian Yoo, Venture Partner at Mashup Ventures, which led the investment, stated, “Rising labor costs and shifting consumer preferences highlight the growth potential of table-order solutions in the U.S. Z-ORDER’s deep market understanding and aggressive sales strategy have quickly secured partner restaurants and initial revenue, positioning it for steep growth.”
Seungmin Bang, CEO of Z-ORDER, said, “As Toast’s only table-order partner, Z-ORDER delivers a solution optimized for the U.S. payment environment. With this investment, we’ll enhance our product and expand partner restaurants nationwide, driving the digital transformation of U.S. dining.”
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