South Korean proptech–fintech startup DEVD has secured a seed investment from MYSC (MY Social Company), receiving high marks for its potential to digitally transform the rental finance market.

DEVD’s flagship service, Zipuppay(Zipup), enables tenants to pay monthly rent via credit card without requiring landlord consent. Tenants simply upload their lease agreement and complete the payment process. The platform uses an internal verification system to confirm contract details and securely transfer funds to landlords. With a low transaction fee of 2.3%, card point accumulation, and tax deductions, the service has quickly gained traction.

Within six months of launch, Zipup achieved a 150%+ monthly transaction growth rate, surpassing approx. USD 710,000(KRW 1 billion) in cumulative payments. The mobile app now boasts over 40,000 users and is evolving into a comprehensive housing platform with services such as Moving planners, Jeonse (key money deposit) safety reports, Membership benefits, Tax support services

The platform has earned both ISO 9001 and 27001 certifications, proving its compliance with international standards for quality and information security. DEVD has also formed strategic alliances with leading financial institutions including Hana Bank, Hana Card, Woori Financial Group, and BNK Kyongnam Bank.

South Korea’s annual rental market is estimated at approx. USD 25.5 billion (KRW 36 trillion), yet card payments account for less than 1% of transactions. DEVD aims to change that. It recently signed an MOU with the city of Gwangju to promote regional expansion and scale nationwide.

Jung-ho Park, Vice President of MYSC, stated, “Zipup shows clear differentiation and strong execution capabilities in the rapidly growing housing finance market. We expect this investment will help expand its market presence and technological edge while making a real impact by easing the financial burden of rent for young people.”

Ki-tae Kim, CEO of DEVD, commented, “This investment will be focused on advancing our technology and scaling marketing efforts. We aim to secure a dominant position in the rent payment sector and drive regional and global expansion as our next growth engine.”