Korea-based ambient AI startup Sorcerics has secured $1 million (approximately KRW 1.36 billion) in seed funding from South Park Commons (SPC), a prominent Silicon Valley investment firm and technology-focused community. Sorcerics had previously raised a pre-seed round in 2023 from Mashup Ventures and Devsisters Ventures.

Sorcerics specializes in ambient computing technology, creating a seamless smart environment where users can benefit from AI-driven services without direct commands or manual input. Its flagship product, the Sorcerics Lens, leverages AI to interpret spatial and user conditions in real time, offering proactive personalized services such as adjusting temperature, lighting, outfit recommendations, and even preparing beverages.

The startup’s founding team comprises engineers from Google, Meta, and Microsoft. Since its pre-seed funding, Sorcerics has been recognized for its technical excellence, being selected for the DeepTech TIPS program by Korea’s Ministry of SMEs and Startups and the NVIDIA global collaboration program. Since June, Sorcerics has been conducting initial user testing in the United States, marking the beginning of its global market entry.

SPC, the lead investor in this round, was founded by former executives from Facebook, Dropbox, and other global tech companies. Renowned for its hands-on approach, SPC partners closely with entrepreneurs from the ideation stage, focusing on solving complex technological challenges and identifying high-potential startups early on.

Alongside the funding, Sorcerics will participate in SPC’s Founder Fellowship, a structured accelerator program that supports hypothesis validation, prototype development, and customer interviews, in close collaboration with SPC partners to accelerate early-stage growth in global markets.

Hyun-Jong Ryu, CEO of Sorcerics, stated  “Our entire team will relocate to Silicon Valley early next year to conduct large-scale beta testing ahead of our planned U.S. launch. Through SPC’s investment and collaboration with local experts, we aim to further enhance our product and establish a strong foothold in the U.S. market.”