DeepDivers, the developer of ‘Trackit,’ a custom sales CRM (Customer Relationship Management) solution for mid-to-large enterprises, announced that it has secured seed investment from Mashup Ventures. The investment amount was not disclosed.

Trackit is a customer management system specialized for the complex sales environments of mid-to-large enterprises. It can easily integrate and manage customer data scattered across various sources such as email, calendar, address book, and business cards. Its key feature is the ability to customize the system according to the company’s unique work structure without the need for developers.

CEO Ki-bong Sung is a senior developer with experience in key technology roles at companies like SK and Coupang, focusing on AI, search, and large-scale data processing. After years of developing and selling B2B SaaS, he identified problems with the complex systems and high costs of existing CRM solutions, leading him to found the company to address these issues.

DeepDivers launched its official service this year after verifying usability and stability through product development and beta services last year. Within three months of its launch, it has secured major clients such as SK Magic and KT M&S, achieving significant revenue and maintaining rapid growth. In particular, Trackit has earned high customer satisfaction due to its flexible system, which allows for the gradual introduction of necessary features per company, and its sophisticated permission setting capabilities that meet the demands of large enterprises.

Seung-guk Lee, a partner at Mashup Ventures who led this investment, stated, “DeepDivers is a team that has proven its market validity based on technical expertise and strong teamwork. We expect them to quickly lead the domestic enterprise CRM solution market with their problem-solving approach rooted in real-world experience and a flexible development strategy.”

Ki-bong Sung, CEO of DeepDivers, said, “Following this investment, we plan to focus on improving the usability and satisfaction of existing clients while also expanding to new clients. We will strengthen our product team to build a stable product development foundation.”