Korean startup ARTRAMI, the operator of the art-based D2C commerce brand “tounou,” has secured Series A funding. The round was joined by Musinsa Partners and the Korea Credit Guarantee Fund.

With the slogan “Art in Everyday Life,” tounou is a platform specializing in art merchandise that transforms artists’ works into diverse products — spanning home furnishing, fashion, and mobile accessories — and sells them directly to consumers. Consumers can express their individuality through uniquely designed products, while artists can monetize their work without capital investment, as production, distribution, settlement, and marketing are handled seamlessly within the platform.

ARTRAMI offers an artist-centric commerce solution where the entire workflow — from creation to sales — is executed within a single platform. This is enabled by a POD (Print on Demand)–based flexible production system combined with a D2C (Direct to Consumer) distribution strategy. Operational efficiencies are further strengthened through the operation of its own fulfillment center, inventory minimization, and performance marketing–driven sales strategy.

With this funding, ARTRAMI will prioritize increasing brand awareness and expanding its SKU lineup. The company plans to enhance its competitiveness by reinforcing its D2C strategy, developing new POD categories, recruiting additional artists, and strengthening marketing and brand positioning. ARTRAMI aims to collaborate with 250 artists and achieve annual revenue of approximately USD 8.8 million(KRW 12 billion) by 2026.

The company recently completed the expansion of its fulfillment center to a 300-pyeong (about  992㎡) facility and plans to allocate half of the investment capital to developing automated artist onboarding technology, further advancing its platform capabilities. ARTRAMI is also preparing to accelerate its global expansion, particularly in Japan and the United States.

A representative from Musinsa Partners commented, “ARTRAMI provides a practical commerce infrastructure that enables independent artists to enter the market, making it a company with strong growth potential. We expect to see strategic synergies as Musinsa and 29CM continue to expand within the lifestyle sector.”

ARTRAMI currently collaborates with 158 domestic and international artists, operating over 8,000 SKUs across 25 product categories. More than half of its customers are women in their 30s and 40s, with product demand centered around home furnishing and living, expanding into fashion, hobbies, beauty, and other lifestyle verticals. The Korean online home furnishing market is estimated at around USD 395 million(approximately KRW 540 billion), while the broader lifestyle and global market potential is estimated at roughly approximately USD 19.8 billion(KRW 27 trillion).

“We aim to make art merchandise accessible through mainstream commerce and create meaningful experiences for both creators and consumers,” said Hyuntae Kim, CEO of ARTRAMI. “This investment will strengthen our technology and brand influence, enabling us to grow into a globally competitive art-commerce platform.”