INFORYOU FINANCIAL SERVICES, a Korean independent insurance agency, has raised $13.5 million (20 billion KRW) to transform itself into a mega-scale general agency. DAYLI Partners was the sole investor in the funding round.

The company has grown dramatically since CEO Haejung Kim acquired Meritz Financial Services in 2019. What started as a modest operation with 300 agents now boasts around 1,600 agents and generates roughly $74.5 million (110 billion KRW) in annual revenue. The new funding will help build out infrastructure and drive institutional changes as the company positions itself as a full-service financial sales platform.

Built on a “back to basics” philosophy, INFORYOU FINANCIAL SERVICES is pursuing growth through several channels: hybrid organizational models, programs that train career switchers, and digital-focused operations. The company operates 15 walk-in locations called “Insurance Anolza” and is rolling them out nationwide. It’s also created “Tori’s Family,” a trademarked character series (six patents) that represents three generations, as a way to connect with customers. By 2026, the company expects to launch new business models around partnership platforms, including an AI-powered management tool.

DAYLI Partners launched a $67.7 million (100 billion KRW) blind fund focused on Korea’s insurance agency sector back in May. The fund’s goal is to inject fresh value into the market and modernize how financial products are distributed. This investment is the fund’s first since it closed.

Yonghoon Sung, Managing Director at DAYLI Partners, pointed to the company’s track record. “What stands out is INFORYOU FINANCIAL SERVICES’ growth within the GA industry,” he said. “As the company scales up and improves its commission structure, we’re expecting strong growth in both revenue and profitability, which should drive significant value creation.”

CEO Haejung Kim emphasized the company’s broader mission. “We’re here to make a real difference in customers’ daily lives by providing solutions they can trust while staying accountable to both our customers and the wider community.”