Premium meat processing and home meal replacement (HMR) manufacturer ‘SodamSodam’ has secured Pre-A investment from impact investor MYSC. The investment was executed through MYSC’s Extra Mile LICON Fund, with participation from Korea Technology Finance Corporation and Krypton.

With this investment, SodamSodam plans to expand production capacity, automate processes, and upgrade quality systems while strengthening B2C and B2B sales channel competitiveness and accelerating entry into the butcher shop and retail markets.

SodamSodam is a manufacturing-based company with its own factory and HACCP-certified production facilities in Gijang-gun, Busan, producing differentiated premium products by combining top-grade domestic meat with traditional seasoning manufacturing techniques. The company has established premium HMR and meat processing product positioning based on the brand value of “honest ingredients and deep flavor,” differentiating itself from the mass production and imported meat-focused market.

The company’s core competitiveness lies in internalized manufacturing capabilities and quality consistency. SodamSodam has a structure that directly debones and trims beef and pork carcasses, utilizing all parts, thereby securing both cost competitiveness and quality. Additionally, the company maximizes flavor and texture through a manufacturing method that combines traditional iron pot-based heating processes with modern facilities.

In terms of sales, SodamSodam is rapidly growing as an online-based B2C brand. Core products such as pork ribs and galbi-tang have ranked at the top of their categories on major commerce platforms including Oasis, Paldogam, and Kurly, proving high repurchase rates and customer satisfaction. The company is evaluated as evolving beyond simple manufacturing into a consumer goods company that creates brand loyalty and repeat purchases.

With this investment, SodamSodam will also fully launch its expansion into the regional butcher shop retail market. The company plans to promote on-site sales testing of premium products and retail brand expansion, diversifying the distribution scope of premium meat processing products by connecting manufacturing-based competitiveness to retail sites.

An MYSC official explained the investment rationale, stating, “SodamSodam is a company with both regional manufacturing foundation and premium brand competitiveness,” adding, “We judged it has sufficient potential to lead changes in Korea’s premium food market as it has an expandable structure in both the butcher shop retail market and the HMR and meat processing consumer goods market.”

CEO Jeongsu Lee stated, “Through this investment, we will raise production efficiency and quality stability to the next level and provide more customers with trustworthy premium meat processing and HMR products,” adding, “We will grow into a company that sets the standard for ‘proper food made with good ingredients’ by strengthening competitiveness in regional retail and consumer goods markets along with manufacturing-based innovation.”

Meanwhile, based on this investment, SodamSodam plans to strengthen its manufacturing foundation centered on the Busan and Gyeongnam regions while expanding premium HMR and meat processing products verified locally to nationwide distribution networks and overseas markets. Through this, the company aims to verify a path for manufacturing-based innovative small businesses to grow into mid-sized food companies and create a representative case of the regional-origin LICON model in the agri-food sector.