XYZ, a Seoul-based physical AI robotics company, has raised $8.73M (₩13B) in a Series B round that includes Kolon Investment, Yuanta Investment, and CRIT Ventures. The deal brought in both financial and strategic backers — a sign that the market is taking XYZ’s technology, and its path to scale, seriously.

The company has the commercial numbers to back up the attention. Last year, XYZ crossed $4.03M (₩6B) in annual revenue as sales of BarisBrew, its barista robot, kicked into high gear. The robot café solution is now live at Hyundai Motor, Seoul City Hall, Lotte GRS, and Samsung Welstory, and XYZ’s own branded café concept, LoungeX, is gaining momentum fast — the company has logged over 720,000 robot-fulfilled orders and 10,000 hours of continuous operation to date.

There’s more in the pipeline. XYZ is wrapping up a real-world validation of its autonomous robot-integrated building solution at CF Tower in Seongsu-dong, and Deux, its dual-arm humanoid robot, is nearly ready for its first in-store pilot.

What ties it all together is XYZ’s full-stack Physical AI infrastructure — a closed loop that runs from raw data collection all the way through to live deployment and back again. The company pulls customer interaction data from its own stores, while GloveX, a proprietary wearable device, captures detailed hand manipulation data in the field. That data gets processed through TwinX, XYZ’s digital twin environment, fueling reinforcement learning that continuously sharpens BrainX, the company’s core robot intelligence engine. Every deployment feeds new lessons back into the model — a cycle that compounds over time.

XYZ recently landed a spot as a core participant in a national R&D consortium under the Ministry of Science and ICT’s Proprietary AI Foundation Model project, where it’s leading the development and validation of robot intelligence models built around a humanoid form factor. The new funding will go toward expanding the Deux humanoid lineup, pushing BrainX further, and scaling up the data collection infrastructure that makes all of it work.

Kolon Investment pointed to XYZ’s self-contained data flywheel as a key reason for backing the company. “XYZ is a rare startup that has built its entire loop in-house — from data collection and model training to robot deployment and field feedback,” the firm said. “And it’s already doing this with a commercial product that generates real revenue. That combination of technical depth and business validation is genuinely uncommon.”

“This round validates both our technology and our business,” said CEO Seongjae Hwang. “We’re going to keep building out robot intelligence across multiple form factors using Physical AI data from real-world environments — and expand beyond retail into offices and homes.”