Devd Secures Pre-Series A Funding to Expand Credit Card Rent Payment Platform Zipup Pay

South Korean fintech Devd, operator of the monthly rent credit card payment service Zipup Pay, has raised a Pre-Series A round from SJ Investment Partners.

Zipup Pay allows tenants to pay monthly rent by credit card without requiring separate landlord consent. Tenants upload their lease agreement through the app, which automatically verifies the contract details and transfers the card payment amount directly to the landlord’s account. Approximately 86% of users are in their 20s and 30s, making the service a key financial tool for young single-person households. Since its official launch in December 2024, the platform crossed approximately $9.89 million(KRW 15 billion) in cumulative transaction volume as of May this year.

According to the Ministry of Land, Infrastructure and Transport, the share of monthly rent transactions nationwide reached a record high of 68.6% in the first quarter of 2026, with Seoul reaching 70.5%. With South Korea’s annual monthly rent market estimated at approximately $72.5 billion(KRW 110 trillion), credit card payments account for less than 0.5% of that total — representing a substantial untapped market that Zipup Pay is positioned to capture.

Beyond its B2C rent payment service, Devd launched Zipup Pay Biz in January this year, a B2B offering targeting franchises, small business owners, and co-working space operators. The company is also expanding into corporate rental management solutions through Zipup Pay Partners, an API and SDK-based integration product. Devd has deepened its financial infrastructure by partnering with major institutions including Hana Bank, Hana Card, Woori Financial Group, and BNK Gyeongnam Bank, and has been selected for the government’sTIPS (Tech Incubator Program for Startup) program.

With this investment, Devd plans to advance its real estate transaction-specificAI capabilities and lay the groundwork for global market entry, accelerating its evolution into a comprehensive real estate fintech company.