The Korean firm Aiden Lab has secured Series A funding from Magellan Technology Investment. Founded by a group of experts specializing in reverse importing, Aiden Lab supports the global influencer marketing and e-commerce efforts of K-Brands through its AI-based platform, incode8.

Particularly, it provides e-commerce big data analysis services for the Japanese market through platforms such as Qoo10 and Rakuten, alongside facilitating collaboration with global influencers and delivering comprehensive marketing and commerce operation services. Aiden Lab goes beyond mere data provision to specialize in comprehensive overseas business incubation.

As the overseas expansion of indie brands accelerates, Aiden Lab boasts a diverse customer portfolio. This includes the hair care brand Narka, which has gained attention for its unique “micro vegan protein” ingredient and stylish design. Bolstered by successful ventures into the Japanese market, Aiden Lab is continuously expanding its service offerings to new countries, including the USA and the Middle East.

With this investment, Aiden Lab plans to significantly accelerate its growth. Kang Cheol-Yong, CEO of Aiden Lab, stated, “Just as Magellan was the first to circumnavigate the Earth, we aim to grow our company alongside our brand clients with a pioneering spirit in the global market.”