The Korean startup StepHow, specializing in developing AI-driven automation solutions for business manuals, has successfully attracted initial investments from Mashup Ventures, The Ventures, and Antler Korea. StepHow automates manual creation by recognizing click actions and text in business processes, capturing screens automatically. The generated manuals are stored in team workspaces for easy editing, updating, and rapid sharing via links, embeds, and other formats. They plan to enhance customer convenience further by applying generative AI technology to automatically generate manual descriptions based on recognized business processes.

StepHow, led by Hwang Sung-wook, boasts a team with extensive experience in IT startups and venture investment, including an AI expert from KAIST and a SaaS development specialist with over a decade of experience. Motivated by the issue of corporate knowledge loss due to inadequate manual structures, they ventured into entrepreneurship.

Since its launch in February, StepHow has acquired over 300 clients, including CJ OliveYoung and Boosters, within just five months. Their solutions are highly sought after across various sectors such as HR, business support, sales, development, and manufacturing, particularly among e-commerce companies relying heavily on ERP systems due to their complex business processes.

Lee Taek-kyung, CEO of Mashup Ventures and the lead investor, remarked, “Clients utilizing StepHow, especially in e-commerce, are notably impressed with its service convenience and usability.” He added, “With an AI-based business process automation system, we see promising growth potential in entering the Asian market.”

Hwang Sung-wook, CEO of StepHow, commented, “We are gearing up to expand our client base, fueled by increasing inquiries from large corporations and public institutions seeking efficient business manual creation and internal knowledge management.” He further stated, “Through this investment, our aim is to broaden our solution to encompass the automatic construction and execution of complex business processes, not just manuals.”