Korean company BYAHT, which operates the specialized alternative credit assessment solution ‘Glow.B‘ for creators, has secured investment from TheVentures. Glow.B utilizes AI to evaluate the value of creators’ digital assets and determine credit offerings, providing alternative credit options to creators who often lack consistent income and credit history. This allows creators to address initial funding challenges by securing loans, obtaining credit cards, and forming partnerships with traditional financial institutions.

Furthermore, Glow.B enhances its platform by including an advertising brokerage service to help creators attract advertisements at lower costs. Traditionally, securing ads is complex, time-consuming, and incurs high fees. Glow.B streamlines this process by connecting advertisers directly with creators, reducing brokerage fees and simplifying contract negotiations. The platform enables easy searches between advertisers and creators, significantly cutting down the time and costs involved in securing ads. Glow.B also addresses the issue of asymmetrical information in advertising cost calculations by providing transparent criteria based on follower counts, post reactions, and conversion rates.

Since its beta service launch three months ago, Glow.B has experienced rapid growth, achieving over 1,000 collaborations in Vietnam and attracting more than 20,000 influencers.

Cheol-woo Kim, CEO of TheVentures, praised the initiative: “The team’s execution in accumulating actual loan data for creators and managing their evaluations through an innovative alternative credit assessment has been impressive. We highly value their deep understanding of the creator market’s unique financial traits and their efforts to lower financial barriers for creators in their respective countries.”

Dong-kyu Kim, CEO of BYAHT, expressed his goals: “We aim to empower creators to focus on their creative endeavors by facilitating easy and swift access to funding. We are committed to growing into a trusted credit assessment solution that meets the needs of both the creator community and the financial industry in the burgeoning creator economy.”