ABLY, a style commerce platform operated by the Korean startup ABLY Corporation, announced that its transaction volume in the first half of this year exceeded KRW 1 trillion (approximately 740 million USD). Entering the second half of the year, traditionally the peak season for the fashion industry, ABLY’s annual transaction volume is projected to surpass KRW 2 trillion (approximately 1.48 billion USD).

ABLY recorded stellar performance in the first six months, leading the women’s fashion platform industry in transaction amount, sales, and user numbers, continuing its success from the previous year. Sales have surged by 40% compared to the same period last year, with significant qualitative growth focused on profitability. Notably, last year it was the only major fashion platform with sales over KRW 1 trillion to achieve an operating profit, establishing itself as a growth-oriented, profitable platform.

The platform experienced robust growth in transaction volumes across all categories, including fashion, beauty, and lifestyle. The transaction volume for the Soho fashion category, which enjoys a strong fan base, increased by about 30% compared to the same period last year. This growth was propelled by the openings of major shopping malls like ‘Black Up’, ‘Slow and’, and ‘Purbit’, and the expansion of ‘4th generation shopping malls’, which raised their profile through ABLY.

The beauty sector displayed rapid growth, increasing 3.75 times (275%) compared to the stable period following its 2021 launch, and more than 120% compared to last year. In the lifestyle category, ‘ABLY Food’ saw a significant increase of 160% in transaction volume, as it pioneered the online dessert market with the introduction of the ‘Relay Dessert Pop-up Store’ earlier this year.

The company’s new ventures, the men’s fashion platform ‘4910’ and the Japanese fashion app ‘amood’, are also showing rapid growth. The transaction volume for 4910 in the first half of the year increased by 4.7 times (370%) compared to the latter half of last year, during its beta phase. By June, just three months post-launch, it climbed to second place in the iOS App Store’s shopping category. Amood’s transaction volume grew by 180%, and its customer base tripled (200%) during the same period.

Kang Seok-hoon, CEO of ABLY, remarked, “ABLY, which quickly achieved both profitability and growth potential, has seen rapid expansion across all categories, including fashion, beauty, lifestyle, and food, in the first half of this year. It has also made significant strides in its new men’s app and global business. New users continue to arrive and rapidly become loyal customers, solidifying our position as the leading women’s fashion platform. We are committed to continuing to provide differentiated user experiences based on our robust technology.”