Korean music startup Space Oddity has raised 5 billion KRW (around 3.7 million USD) in a Series B funding round. The investment was led by existing backer KC Ventures, with new participation from RBW Inc., Laguna Investment, and Smartstudy Ventures.

With this funding, Space Oddity plans to ramp up its “K-Pop Fandom Incubating Service,” designed to help K-Pop artists thrive on the global stage.

Jinwoo Kim, CEO of RBW, commented, “For K-Pop to keep expanding, we need more artists and content to be introduced and enjoyed in the global market. We believe Space Oddity’s fandom incubating system will give emerging and independent artists a chance to build a global fanbase.”

Hongki Kim, CEO of Space Oddity, said, “This year marks the beginning of Season 3 for Space Oddity, which has been honing its skills in music creativity, K-Pop data, and platform business since 2017. Through our fandom incubating system, we aim to showcase a new appeal of K-Pop to the global audience.”

Since 2017, Space Oddity has been dedicated to music content creation and building a creative network. They’ve produced various advertising projects featuring music from “Digging Club Seoul,” which was instrumental in igniting the city pop trend in Korea.

In 2019, Space Oddity evolved into an IT service company and launched “Blip,” an app and YouTube entertainment content platform for global K-Pop fans, which has quickly become a “must-have app” among fans.

Additionally, the company developed “K-Pop Radar,” a dashboard that provides comprehensive fandom data for over 700 artists, tracking fandom growth and trends. It has become a vital data platform for professionals in the music industry.

Building on its expertise in creativity, networks, data-driven IT solutions, and fandom management, Space Oddity developed the “Fandom Incubating Service,” achieving significant results with several artists, including the rookie group Young Posse, in the first half of this year. The company also plans to launch and distribute “YAHO,” a free game-like workbook where rookie and independent K-Pop artists act as Korean language teachers.