SkinSeoul, a global beauty e-commerce platform powered by LLM-based AI agent technology, has secured seed funding from Series Ventures. Based in Singapore, SkinSeoul specializes in distributing and selling Korean beauty products internationally. By leveraging AI agents to manage product selection and every step of the operational process—such as inventory management, logistics, and marketing—the platform is designed to be both sustainable and innovative in helping Korean cosmetics expand globally.

With this new funding, SkinSeoul plans to focus on five key areas: △ Data collection for building a robust database △ Creation of localized content △ Demand analysis △ Optimization of local pricing △ Marketing strategies. They intend to further enhance their AI agent technology and accelerate international growth.

SkinSeoul has been making significant strides in the fast-growing K-beauty market, building a meaningful business with minimal marketing spend and a lean team from its inception. The company’s success is fueled by CEO Geun-Young Park, who brings extensive global marketing and business development experience from Unilever and Amazon, alongside a founding team of talented experts in both technology and cosmetics.

Jun-Sang Park and Sung-Wook Kwak, co-CEOs of Series Ventures, commented, “It’s rare to find a platform offering K-beauty products that integrates AI throughout the entire process, from product selection to marketing. This gives SkinSeoul a strong competitive edge globally.” They added, “We decided to invest because we believe their advanced AI-driven personalized recommendations and dynamic pricing will significantly enhance the customer experience.”

Geun-Young Park, CEO of SkinSeoul, stated, “This investment will help us lower the barriers for Korean cosmetics in the global market. We aim to go beyond the limits of traditional e-commerce models and deliver a more sustainable, customer-centric service to international consumers.”