FINIT, a B2B SaaS fintech company, announced today that it has secured 7 billion KRW (approximately 5.3 million USD) in Series A funding. Stonebridge Ventures and IBK Industrial Bank participated in this round.

FINIT has developed a ‘PowerMap’ solution that utilizes deep learning to analyze supply and demand information for various subjects (foreigners, institutions) in real time, providing a higher level of accuracy than traditional post-analysis methods. This enables the company to develop and provide various stock-related content (buying strength, large-volume transactions, related supply and demand, supply and demand detection) that is useful to individual investors.

PowerMap provides periodic updates on various stock-related information (supply and demand themes, supply and demand status) during market hours, empowering individual investors to discover stocks independently and develop trading strategies, ultimately fostering their trading habits.

Founded in 2019 by two professors specializing in financial big data and deep learning, FINIT’s co-CEOs, Jae-Hyun Choi and Jae-Won Park, are seasoned experts with hands-on experience in developing and operating HFT (High-Frequency Trading) solutions using DMA (Direct Market Access) at securities firms. Leveraging their deep understanding of securities firms and clients, they developed the differentiated PowerMap solution.

Based on PowerMap’s high accuracy, FINIT has demonstrated the solution’s effectiveness and secured references. Within three years of its founding, the company has established partnerships with several leading domestic securities firms, achieving stable revenue. FINIT’s deep learning-based supply and demand analysis solution can be expanded to various markets. The company has completed the development of PowerMapUS, a real-time supply and demand analysis solution for the US stock market, and began providing the service in earnest this year.

PowerMapUS analyzes the supply and demand of the US stock market, which is highly preferred by Korean retail investors, and provides various content. As a result, domestic securities firms are rapidly adopting PowerMapUS. The company has signed partnership agreements with IBKR, a U.S. online broker, and three securities platform companies to supply the solution. Revenue growth is expected to accelerate from 2025, following a free trial service in the second half of 2024, based on the secured customer base.

FINIT, one of the few domestic fintech companies to enter the global market based on its differentiated technology, plans to expand its services to various countries and assets, such as Japan, based on its visible results in the US market.

Sujin Kim, Executive Director of Stonebridge Ventures, who led this investment, said, “In an environment where individual investors account for an absolute majority in terms of trading frequency and transaction volume in the stock market, FINIT has proven through its domestic clients that it provides information related to supply and demand that is highly suitable for day trading and highly useful for stock trading.” She added, “In the US stock market, where information on day trading is lacking and individual investors are increasing, we believe that this solution meets the needs of securities firms that need to secure individual clients and additional revenue sources, and has great potential to grow rapidly by leading the niche market.”

Jae-Hyun Choi and Jae-Won Park, co-CEOs of FINIT, said, “FINIT will not be limited to solutions related to AI-based stock data analysis. Starting in 2025, we plan to expand our business to various fields where AI data analysis is possible, such as derivatives and cryptocurrencies.” They expressed their ambition to become the world’s leading company in this field by launching a stock-based generative AI service in 2025.