Bueno Company, a Korean company that operates the grocery app ‘Groket,’ announced on the 26th that it has secured investment from The Invention Lab. This investment comes through the ‘Digital Innovation 2030 Personal Investment Fund No. 4,’ managed by The Invention Lab. In addition to Bueno Company, ELLECT and Galloping also received funding.

The fund is an early-stage startup investment vehicle, backed by high-level executives, including vice presidents and above from Samsung Group, retired executives and employees of large corporations, university professors, and owner-managers of listed system semiconductor companies. Notable investors include Jeon Dong-soo, former president of Samsung Electronics and Samsung SDS.

Bueno Company’s ‘Groket’ app digitizes promotional leaflets from neighborhood grocery stores and is evolving into a platform that connects consumers with local businesses by consolidating discount information from marts nationwide. This service is driving digital transformation in the retail sector. With this investment, Bueno Company plans to enhance its user experience (UX).

Kim Jin-young, CEO of The Invention Lab, said, “The Digital Innovation 2030 Personal Investment Fund is designed for early-stage startups seeking growth, supported by mentors with over 30 years of experience.”