VIVER, Korea’s C2C luxury watch trading platform, announced on the 12th that it has secured a ₩15 billion (USD 11.2 million) investment from its parent company Dunamu. The investment was made through a third-party allotment capital increase, with VIVER planning to issue 11,252,814 new shares.

Since its platform launch in 2022, VIVER has maintained steady growth, recording more than triple the annual growth this year and establishing itself as an industry leader within two years. Notably, the platform has surpassed ₩100 billion (USD 75 million) in cumulative transactions in the watch category alone, with recent trading volumes matching those of comprehensive luxury platforms.

This growth is attributed to highly skilled engineers, the expertise of Labs equipped with top-tier facilities, and a premium showroom interface strategy tailored to high-end customers. 

Additionally, VIVER’s growth has been driven by collaborative partnerships with existing market players, rapid settlement processes, and transparent market price information based on advanced technology. VIVER has quickly built a sophisticated online platform with a leading tech team and plans to continue investing in advanced features like AI and NFT.

Currently, VIVER has surpassed 16,000 sale registration requests, with over 80% of items selling quickly after registration and inspection, demonstrating high satisfaction among buyers and sellers.

VIVER CEO Je-yeon Moon stated, “We have secured cumulative investments of ₩40 billion (USD 30 million), recognizing our rapid growth, market creation, and future business potential.” He added that investments will be made in expanding global sales through cross-border trading, maximizing customer touchpoints through offline expansion, building partnerships across industries, and creating distinctive content.

VIVER offers various services; the ‘VIVER Index’ showing market prices; expert authentication and certification; premium secure delivery services; and the ‘VIVER Magazine’ featuring stories about high-end watches. Recent additions include video content showcasing authentication results, authentication services (standard/precise), free storage services, and trade-in services reflecting customer needs.