Team Remited, a Korean startup operating the purchase data crowdsourcing platform ‘Younggeul’, has secured approximately KRW 500 million (around USD 375,000) in seed funding from Seoul Techno Holdings and Hyundai Investment Partners, with follow-on investments from Antler Korea and British venture capital firm Goodthings.

Younggeul offers hyper-personalized target marketing services for brands by collecting and analyzing consumer purchase data that has previously been difficult to access. The platform has received positive feedback for its role in enhancing consumer experiences, offering personalized benefits and rewards not only through points but also through receipts from retailers like marts and convenience stores.

With this investment, Team Remited plans to focus on expanding its user base through technology development and to enter the UK market. Mok Seung-hwan, CEO of Seoul Techno Holdings, said, “Team Remited has the potential to drive innovation in data-driven marketing with its talented team and strong execution capabilities. We expect outstanding results in new markets following this investment.”

Lee Jun-byeong, chief fund manager at Hyundai Investment Partners, added, “The members of Team Remited are well-positioned to develop effective hyper-personalized target marketing solutions, drawing on their startup experience and broad industry expertise. In particular, we decided to invest because we believe Team Remited, led by CEO Bae Soo-hyuk, will be a trailblazer in the marketing solutions field in the cookieless era.”

Bae Soo-hyuk, CEO of Team Remited, shared, “With this investment, we will secure more consumer data and develop a sophisticated targeting system.” He expressed his vision to “grow into a data hub connecting brands and consumers.”