Korea-based Z.ai, which provides the AI-powered B2B marketing solution ‘Blux,’ has successfully closed its Series A funding round. The investment details remain undisclosed, with Primer Sazze Partners and SpringCamp continuing their support alongside new investors Infobank and Samsung Fire & Marine Insurance, who recognize Blux’s potential for growth.

Primer Sazze Partners, a returning investor from the PreSeries A round, led this Series A round, reinforcing their belief in Blux’s ongoing expansion. SpringCamp has shown unwavering confidence by participating in all funding rounds since the seed stage.

Blux aims to leverage the new capital to accelerate customer acquisition strategies and plans to reach break-even by 2025. The company also seeks to validate its potential for global expansion by securing international clients and plans to broaden its AI-based marketing solution offerings.

Lee Ji-hyuk, CEO of Blux, expressed, “This investment marks a pivotal milestone as we gear towards global expansion. We are committed to providing superior value to our corporate clients through our advanced AI capabilities and ensuring our position as a leader in the market by fulfilling the trust placed in us by our customers and investors.”

Currently, Blux offers ‘Recommendation’ and ‘CRM’ services through its integrated marketing solution and is expanding its product lineup to include ‘Search’ services. The company continues to innovate, using its AI expertise to redefine B2B marketing standards.

Since its founding in 2020, Blux has shown remarkable growth, tripling its revenue annually. As of 2024, it has exceeded 50 clients, significantly improving client conversion rates and demonstrating the efficacy of its AI-driven personalized marketing solutions. These solutions have directly contributed to increasing client conversion rates and revenues, earning Blux high recognition in the market.