inblog Secures Seed Funding to Redefine Enterprise SEO SaaS Solutions


Korea-based inblog, a provider of enterprise SEO SaaS solutions, has secured seed funding from Mashup Ventures and SpringCamp. The funding amount has not been disclosed.

inblog offers a blog solution optimized for SEO and lead generation, catering primarily to high-involvement B2B businesses where SEO plays a critical role. With features like domain connection, SEO optimization, and keyword analysis, the platform enables companies—even those with limited in-house development resources—to implement effective, high-efficiency inbound marketing strategies, receiving a positive response from users.

CEO Sangwon Lim saw the business potential from his previous experience as a developer, where he managed to grow monthly active users to over 1 million solely through SEO. Together with his long-time collaborator Hangyeol Jang, a former investment officer at Mirae Asset Capital, Lim co-founded inblog to address the shortcomings of existing SEO solutions and content management systems (CMS).

Since its launch, inblog has experienced rapid growth, with the number of paying customers increasing by over 20% each month. The company recently developed a personalized SEO keyword performance tool called inpages, which is currently in beta testing with companies like Today’s House, MyRealTrip, and Musinsa.

Leading the investment, Eunwoo Park, Partner at Mashup Ventures, stated, “With the rise of AI-driven search and the leak of Google’s search algorithm, there’s growing interest in SEO marketing among businesses. We believe inblog has the potential to redefine the corporate online marketing landscape and become a global SaaS leader.”

Sangwon Lim, CEO of inblog, added, “Our goal is to leverage large language models (LLMs) to enable companies to create high-quality content and optimize SEO without technical expertise, all at a low cost. We aim to boost marketing productivity and lead the content marketing industry both in Korea and globally.”

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