Taktaguri, a Korean startup offering “Wooddadda,” a customized curation platform for children, has secured seed funding from MY Social Company (MYSC). Taktaguri launched its service to address challenges faced by caregivers in purchasing early childhood education products, drawing on its experience running a book club that recommended gender-equal picture books.

The domestic kids’ market is expected to grow to approximately KRW 58 trillion (about $45 billion) by 2027. Despite this, there is no specialized platform focused solely on early childhood education products, making it difficult for caregivers to choose high-quality options. Leveraging its expertise in book club operations, Taktaguri offers a curated platform that combines professionalism with convenience to meet caregivers’ needs.

Wooddadda’s platform delivers personalized product recommendations tailored to each child, supported by early childhood education experts. It also includes educational guides to enhance learning outcomes, simplifying the process of discovering, recommending, purchasing, and using products into a single seamless service.

Yoo Ji-eun, CEO of Wooddadda, shared her aspirations: “Our goal is to make Wooddadda the first choice for early childhood education products. This investment marks a significant step toward becoming a comprehensive curation platform that addresses the diverse concerns of caregivers.”

MYSC CAO Hae Min-young, who led the investment review, said, “Taktaguri is making a meaningful impact by building an ecosystem for producing and consuming quality children’s content. We are thrilled to support a team that helps millennial caregivers raise children while setting new standards in the market.”

Looking ahead, Taktaguri plans to develop personalized recommendation algorithms and solutions that consider the unique characteristics of each child by analyzing unstructured data from early childhood education products. The company also aims to expand curated product sales by the second quarter of 2025 and launch a service enabling users to purchase recommended baby products directly.