Ideal Lab, the operator of the experiential learning and education platform “igogo” for Generation Alpha (born after 2009), announced on the 27th that it has secured strategic investment from Grand Ventures and bridge investment from its existing investor, VNTG.

Ideal Lab’s mobile application, “igogo,” allows parents of children aged 5 to 13 to easily search, book, and pay for more than 4,000 experiential learning and educational products, all in one seamless platform. For sellers, it provides not only a marketplace specialized in experiential learning but also digital transformation solutions for managing operations and sales. These features help sellers maximize efficiency, enabling them to focus on delivering high-quality services and driving revenue growth.

Han Jung-gyu, Managing Partner at Grand Ventures, explained, “Despite the ongoing low birthrate trend, the growth of the kids’ and ‘ten-pocket’ market has been remarkable. Ideal Lab has effectively addressed this niche with its specialized marketplace and digital transformation solutions in the experiential learning and education market. Its explosive transaction growth in 2024 and strong reputation as a service sought after by sellers, mid-sized companies, large corporations, and various public institutions were particularly impressive.” He added, “We also see significant potential for expansion into other areas beyond experiential learning, as well as opportunities to develop inbound tourism services for international visitors, a sector showing recovery post-pandemic.”

Park Hyung-jun, CEO of Ideal Lab, stated, “With this investment, igogo aims to become the ultimate hub and the leading solution for all domestic providers involved in experiential learning and educational services.”