KALAVINKA Entertainment, the Korean company behind the AI dance coaching platform “AuditionMe,” has announced its selection for the TIPS (Tech Incubator Program for Startups) program following a seed investment from CNTTech.

Through the TIPS program, KALAVINKA Entertainment will receive up to USD 380,000 (KRW 500 million) in R&D funding, USD 152,000 (KRW 200 million) in business support, and additional resources for overseas marketing over the next two years.

AuditionMe, operated by KALAVINKA Entertainment, uses AI motion recognition technology to provide a platform for dance enthusiasts, especially K-POP fans, to pursue their dreams of becoming dancers and choreographers. The platform offers opportunities to participate in both online and offline camps and auditions. It currently serves over 100,000 users across 116 countries.

As global demand for K-POP continues to grow, KALAVINKA is driving the expansion of the dance tutorial market through AuditionMe. The platform allows dancers, choreographers, and casual users to analyze their moves using AI motion recognition technology, converting them into metadata and providing real-time feedback to make learning dance more accessible. Additionally, it enables users to generate and distribute dance motion metadata as intellectual property (IP), creating opportunities for monetization.

Jeong Gyoung Youl, CEO of KALAVINKA Entertainment, commented, “We are advancing our multimodal AI technology for dance learning by leveraging global choreography big data. With our selection for TIPS, we plan to further enhance our technological and business capabilities and position ourselves as a leader in the global K-POP market.”