Velymonkeys’ global K-beauty e-commerce platform, Maccaron, will officially launch in six Middle Eastern countries next month, expanding its global presence.  

Since entering the Indian market in 2019, Maccaron has grown into India’s largest K-beauty platform, with 1.16 million registered users and 1.2 million monthly active users (MAU) as of February.  

As global demand for K-beauty surges, interest in the Middle Eastern market has also grown rapidly. In response, Maccaron is expanding its services to six countries: the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.  

One key advantage is that the documentation required for market entry in India and the Middle East is highly similar. This allows brands and products already listed on Maccaron to enter the Middle Eastern market quickly. Maccaron’s proprietary AI-powered hygiene approval system automates document review and error detection, streamlining the process for K-beauty products to expand into both regions.  

To meet the needs of Middle Eastern consumers, Maccaron will offer over 2,000 products across skincare, sun care, makeup, and haircare, tailored to local skin types and beauty trends.  

The company is also enhancing the shopping experience by improving its user interface (UX/UI), introducing a personalized recommendation system, supporting payments in both local currencies and USD, and building a logistics and delivery network across the region.  

“Our six years of experience and data from the Indian market will help us effectively reach Middle Eastern consumers,” said Seung-Wan Yoo, CEO of Velymonkeys. “By offering a curated selection of products, including new and seasonal items, we aim to establish Maccaron as the world’s leading K-beauty platform.”  

Additionally, Maccaron plans to expand its offline presence in India, opening its first flagship store in Gurgaon in the first half of this year, followed by at least ten more locations by year-end. The company secured $9.4 million (KRW 12.5 billion) in Series B funding in August last year.