Athome Raises $13.5M in First Investment Round to Strengthen Brands and Expand


Athome, a South Korean home lifestyle solutions company, announced that it has completed its Series A funding round, raising approximately $13.5 million (KRW 18 billion). This marks the company’s first investment round since its founding in 2018. Investors in this round included Korea Investment Partners, Shinhan Venture Investment, and Hana Ventures.  

Founded in 2018 with the mission of solving everyday hidden challenges, Athome has grown into a leading home lifestyle solutions company. In 2024, it achieved its highest annual revenue to date, surpassing $75 million (KRW 100 billion). The company has built a strong portfolio of lifestyle brands, including Minix, a compact and minimalist home appliance brand designed to maximize space efficiency; THOME, a home aesthetics brand offering professional-grade skincare solutions; and Proteeone, a protein food brand.  

Athome plans to use the investment to expand its product lineup with new releases, enhance quality control, and accelerate its global expansion.  

A key focus will be strengthening the role of its quality research lab, Labhome, throughout the entire product lifecycle—from development to customer experience. By ensuring the highest product standards, Athome aims to establish a distinct leadership position in the market.  

The company will also invest in R&D for new product development, expand its distribution channels, and actively pursue marketing efforts to support its global growth.  

Korea Investment Partners, the lead investor in this round, stated, “We invested in Athome because of our strong confidence in its exceptional product planning and marketing capabilities. With promising early indicators for global success, we look forward to seeing Athome grow into a brand loved by consumers worldwide.”  

Jung-ho Yang, CEO of Athome, commented, “This investment validates Athome’s achievements and future growth potential, allowing us to take a significant step forward. It marks a crucial turning point, not only in strengthening our core brands, Minix and THOME, but also in accelerating our global expansion.”  

He added, “The changes and innovations Athome will bring to everyday life will continue to evolve. Our commitment to solving life’s challenges and delivering meaningful value to customers will remain at the heart of our brand, expanding to reach even more people.”

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