Korean data-driven e-commerce solutions company A-BETTER has secured an additional Pre-Series A investment of approximately $750,000 (KRW 1 billion) from Timeworks Investment. This follows a similar $750,000 (KRW 1 billion) investment from Capstone Partners at the end of last year, bringing A-BETTER’s total Pre-Series A funding to approximately $1.5 million (KRW 2 billion).  

Na Jong-yoon, CEO of Timeworks Investment, commented, “A-BETTER’s proven sales expertise in Korea’s e-commerce market has strong potential for global expansion.” He added, “Our decision to invest was driven by the growth potential of A-BETTER’s proprietary commerce platform, the synergy between its product distribution and platform business, and its data-driven decision-making capabilities.”  

A-BETTER has been experiencing steady growth, generating approximately $35.8 million (KRW 47.7 billion) in revenue last year. The company continues to expand its product distribution and marketing support business, while its proprietary shopping rewards platform, ChamSaemart, has seen monthly user growth of over 200%.  

With this investment, A-BETTER plans to strengthen its product distribution and marketing support business on Coupang in Korea while accelerating its global expansion, particularly through Amazon. The company also aims to enter Southeast Asia’s e-commerce market, focusing on Shopee, a leading mobile commerce platform in Singapore, and Lazada, the region’s largest e-commerce platform.  

Kim Byung-jun, CEO of A-BETTER, stated, “This investment will further enhance our product distribution and marketing capabilities in both domestic and international e-commerce markets.” He added, “We also plan to use the funds to enhance and expand our proprietary e-commerce platform services.”