Korea’s B2B performance platform operator, Moonda, which runs Bravi!, has secured a seed bridge investment from Grand Ventures, Jeonbuk National University Technology Holdings, and G1 IP Law Firm.  

Moonda operates Bravi!, a B2B music performance curation platform that helps businesses and institutions integrate classical and other music performances into their corporate activities. Bravi! leverages AI to analyze performance data based on a company’s needs—such as employee welfare, VIP client engagement, and brand enhancement—curating tailored performances accordingly. It also plans, produces, and delivers customized performance content based on these insights. A key feature of the platform is its ability to generate automated post-performance analysis reports and approval-ready documents for corporate decision-makers, providing a seamless, one-stop solution to the challenges companies face in utilizing music performances.  

Han Jung-kyu, CEO and Managing Partner of Grand Ventures, who led the investment, stated, “The music performance market has been growing rapidly post-pandemic, and Moonda has precisely identified the challenges and inefficiencies in the fragmented B2B performance sector. Despite a challenging landscape, the team has shown persistence in engaging with the market and securing customer validation, which left a strong impression. We highly value the founder’s capabilities and vision, as well as the company’s potential to expand beyond a B2B performance platform into the cultural and artistic IP content business, with significant global market opportunities.”  

Shin Ji-hyun, CEO of Moonda, commented, “This investment will be dedicated to advancing AI-powered performance data analysis and developing customized performance content for businesses. Through Bravi!, we aim to make performances more accessible for companies and drive meaningful business outcomes, ultimately leading the way in innovating the B2B music performance market.”