TheVentures announced on the 18th that it has led a $1 million (approximately KRW 1.3 billion) funding round for Filum AI, an AI-powered customer experience management (CXM) platform. TheVentures participated as the lead investor, joined by several strategic investors, including VinVentures, the investment arm of Vietnam’s largest conglomerate, Vingroup, as well as Nextrans, MOG founder Tuan Anh Dung, and Got It founder Hung Tran. VinVentures, which plays a key role across Vingroup’s core industries such as real estate, retail, automotive, and healthcare, is expected to help Filum AI expand its footprint in Vietnam and the broader Southeast Asian market.

As Vietnam’s AI sector experiences rapid growth, customer experience (CX) innovation has emerged as a critical factor for business competitiveness. With AI-driven automation and personalized customer engagement becoming essential strategies worldwide, AI-based CXM solutions are enabling businesses to accelerate their digital transformation. Through this investment, TheVentures aims to strengthen Filum AI’s technology and market presence while supporting the broader adoption of AI in Southeast Asia’s CXM sector.

Founded in 2020 by AI and digital experts from Silicon Valley and Vietnam, Filum AI provides solutions widely adopted by major corporations across the retail, finance, and service industries. The company’s technology enhances key CX metrics such as CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score), helping businesses optimize customer engagement.

Filum AI’s CEO, Tuan Van Vien, is a seasoned entrepreneur who co-founded Base.vn, one of Vietnam’s leading SaaS companies, which was acquired by the country’s largest IT firm, FPT, in 2021. With extensive experience in digital transformation and AI-driven business innovation, he stated, “AI is not just a tool for automation—it is a core strategic driver of sustainable business growth. By 2025, Filum AI aims to advance its AI agent technology to enhance operational efficiency, further personalize customer experiences, and maximize cost-saving benefits. With this investment, we are poised to establish Filum AI as the leading CXM platform, not just in Vietnam, but across Southeast Asia.”

Kim Dae-hyun, Partner at TheVentures, commented, “Vietnam is rapidly adopting AI and undergoing digital transformation, creating significant growth opportunities for AI-driven CX solutions. Filum AI has a distinct technological edge in the CXM space, and we believe this investment will accelerate its expansion beyond Vietnam into the broader Southeast Asian market.”
In 2024, Filum AI was recognized as the top AI startup in Southeast Asia by the Google for Startups Accelerator. The company also placed second at Startup Wheel 2024 and received both the Excellence and Impact Innovation Awards at Shinhan Innoboost 2024, reinforcing its technological leadership. Filum AI is currently working with major enterprises such as Hoang Ha Mobile, Audi, Häfele, Beauty Box, and The Face Shop, while also expanding partnerships with global tech firms, including Google, PLC, and Zalo.