• Funding Stage : Series A
• Raising amount : KRW 3B
• Desired Fundraising Timeframe : 4Q 2025

“We plan to expand into related sectors and Southeast Asia, leveraging stable revenue from our B2B and B2G operations.”

Starpickers is a South Korean startup offering a total mobility safety management solution powered by AI and IoT technologies. Its flagship service, RiderLog, is an IoT-based system designed to address motorcycle accidents and theft by providing real-time accident detection and automatic emergency dispatch. This enables immediate rescue requests, delivering faster and more accurate responses compared to traditional manual reporting.

One of RiderLog’s key strengths is its versatility—it can be adapted beyond motorcycles to support electric wheelchairs, e-scooters, agricultural machinery, and more. By analyzing big data, the service also contributes to improved driving habits and optimized road conditions. With a proprietary AI algorithm built on low-power, low-data consumption technology, Starpickers has achieved an exceptionally low false alarm rate, setting it apart from competitors.

RiderLog is offered through a subscription-based B2B and B2G model and is used by local governments, public agencies, logistics companies, and insurance providers. The technology has already been validated through pilot programs with South Korea’s smart city initiatives and the Korea Transportation Safety Authority. Proof-of-concept trials have also been successfully conducted in international markets like Indonesia and Taiwan, positioning Starpickers to drive sustainable innovation in the global mobility safety space.

To tackle last-mile mobility challenges, the company provides a safety enhancement system and optimized route recommendations based on rider data, aiming to create a safer, more efficient riding experience.

CEO Choojin Park noted, “The biggest concerns for riders today are safety and profitability. By analyzing driving data, we help reduce accident risks and boost income through smarter route suggestions.”

Following a 2022 interview with WOWTALE, Starpickers has successfully grown its revenue in the domestic B2B and B2G markets. The company has played a key role in helping motorcycle rental companies manage their assets more effectively, contributing significantly to this growth.

“Currently, we’re seeing strong revenue growth in the B2B and B2G spaces rather than B2C,” said Park. “Companies that rent motorcycles to riders are actively adopting our platform as an asset management solution.”

He added, “We’re also seeing increasing adoption by local governments, particularly for preventing and responding to motorcycle-related accidents involving electric wheelchairs or in rural areas. This rising demand has led to consistent revenue growth, and we plan to further expand usage across both public and enterprise markets.”

Starpickers continues to refine its services by actively incorporating user feedback. The company is currently upgrading its AI-based driving analytics and personalized route recommendation features. In Southeast Asia—where motorcycles are often considered one of the most valuable personal assets—the company sees strong demand from individual users looking to protect those assets. Having already validated its potential in the B2C space, Starpickers is preparing to enter that market more aggressively. It is now seeking investment to fuel full-scale expansion into both the Southeast Asian and global mobility sectors, including B2C.

“We’re planning to scale into larger markets, starting with Indonesia, where there’s strong B2C demand,” Park said. “By offering tailored services in Southeast Asia, we’re accelerating our push into global markets. To support this, we’re preparing to raise approximately 2.25 million USD (3 billion KRW) in a funding round within the second quarter.”

He added, “We’re not just building a platform—we’re creating a trusted environment for riders. To do that, we’re committed to collecting more data and refining our technology even further.”

Starpickers was recently selected for the 2024 Startup Growth Package Corporate Collaboration Program, hosted by Kyungpook National University Startup Support Group, giving the company an opportunity to collaborate with KT. With KT’s support in wireless network technology, the company is exploring new business models and developing various forms of strategic collaboration.

“In the long run, we want to become a hub that connects not only delivery, but a wide range of mobility services,” Park said. “We plan to build an integrated platform that supports riders with services like insurance, maintenance, and reinvestment options—helping them work in a more secure and sustainable environment.”

What problem is the Starpickers team trying to solve?  

We aim to enhance mobility safety through technology. Our team is focused on addressing accidents and theft, starting with motorcycles. Traditional manual reporting methods often result in delayed responses during accidents. We’re using technology to overcome that limitation.  

Beyond motorcycles, we’ve identified safety, theft, and lack of operational data as challenges in other mobility sectors, including powered mobility devices like electric wheelchairs and scooters, as well as agricultural machinery. These limitations make it difficult to improve road environments. Ultimately, we are working toward sustainable technological innovation that ensures safe mobility for everyone.

How does Starpickers solve this problem?  

We develop real-time accident detection and automatic emergency response systems by integrating AI and IoT technologies. Our core solution began with motorcycles but is now expanding to powered mobility devices and agricultural machinery.  

Through IoT devices equipped with motion sensors, GPS, and LTE connectivity, we collect data and analyze it using AI algorithms. This enables immediate rescue requests and responses in the event of accidents or theft. We also apply big data analysis to identify individual driving habits and suggest ways to improve road conditions.

What sets Starpickers apart from competitors in terms of technology?  

Our key differentiator is our low-power, low-data-consumption AI and IoT technology. With deep experience in motorcycle safety management, we’ve developed a rapid accident detection and automatic rescue system that is also adaptable to other forms of mobility like powered devices and agricultural machinery.  

The false alarm rate for our automatic accident detection system is nearly zero, whereas well-known smartwatches with similar features report false alarms in up to 86 percent of cases.  

Our system includes a proprietary accident validation model that allows us to accurately determine whether emergency assistance is truly needed. It’s also designed to integrate with other technologies such as CCTV and drones. These capabilities, combined with big data analytics, enable more precise and systematic management of road safety infrastructure.

What products or services does Starpickers currently offer?  

Our flagship service, RiderLog, is an AI and IoT-based mobility safety management solution. Initially developed for motorcycles, the platform has expanded to support powered mobility devices, agricultural machinery, trucks, and passenger vehicles.  

After extensive research and pilot testing, RiderLog officially launched in 2024. It has proven its effectiveness in real-time accident detection, automatic emergency dispatch, theft prevention, and driving behavior analysis.  

In collaboration with local governments and the Korea Transportation Safety Authority, the service’s economic value was evaluated with a benefit-cost ratio of 2.59. As a result, further rollouts to additional municipalities are planned for 2025.

What is the size of your target market and who are your key customers?  

Our target market is the global mobility safety management sector, with a primary focus on high-risk transportation modes such as motorcycles, powered mobility devices, agricultural machinery, trucks, and passenger vehicles. Southeast Asia—particularly countries like Indonesia and Vietnam—has a strong demand for motorcycle safety solutions, while markets like Europe and Japan show increasing interest in protecting elderly users of powered mobility devices.  

Our key customers include local governments, public agencies, logistics companies, and insurance providers.

What is Starpickers’ business model?  

Our business model is based on a subscription-based service targeting B2B and B2G clients. We provide IoT-enabled safety management systems and AI-driven analytics to our core customers, and we’re also developing complementary services such as insurance discount programs and financial integrations.  

In the near future, we plan to expand into the B2C market by offering personalized safety and data-based services to individual users of powered mobility devices.

Most B2G customers prefer annual subscription contracts, while B2B clients favor more flexible arrangements. We plan to launch our B2C service soon, which will serve as a foundation for direct international expansion.

What achievements has the Starpickers team made so far?  

We’ve achieved meaningful impact in motorcycle safety management. Through participation in major national smart city initiatives—such as the Chungnam Smart City project and a pilot program with the Korea Transportation Safety Authority—we successfully reduced accident response time by 91% and recorded zero fatalities among pilot participants.  

We’ve also obtained numerous patents and certifications that validate our technological strength, and we’ve completed successful proof-of-concept projects in countries like Indonesia and Taiwan.

What are Starpickers’ competitive advantages?  

Our team has deep experience in motorcycle safety and has built an innovative AI and IoT-based safety management system. Our low-power, low-data consumption technology makes it highly adaptable across a wide range of mobility solutions.  

The system is also designed for integration with external technologies like CCTV and drone networks, enabling rapid and accurate emergency response. With the flexibility to expand into sectors such as powered mobility and agricultural machinery, we’re well positioned to compete globally.

How has this program supported your growth?  

We’ve received both technical and business support from KT, particularly with wireless communication technologies essential to our IoT infrastructure. KT has also supported our business development efforts.  

Through the 2024 Startup Growth Package Corporate Collaboration Program at Kyungpook National University, we’ve gained valuable operational support and assistance in obtaining key certifications.

By working with various domestic and international partners, we’ve enhanced our technical capabilities and established a foundation for commercializing and scaling our mobility safety management system.

Three reasons why investors should support Starpickers;

First, we’ve developed proven AI and IoT technologies in motorcycle safety, and we’re ready to expand these solutions to powered mobility devices and agricultural machinery. We’re prepared to lead the way in setting global standards for mobility safety.

Second, our combination of real-time accident detection, automated emergency dispatch, and big data-driven road improvement can significantly improve user safety. These features also support the development of a stable revenue model through long-term partnerships with governments and local authorities.

Third, we are actively securing international IP rights and certifications, which will protect our technology and position us for global market leadership. We’ve laid out a clear strategy for rapid international expansion and investor return.

Finally, while our roots are in motorcycle safety, we are now expanding into new sectors such as powered mobility and agricultural vehicles. This innovation not only helps protect vulnerable populations and enhance their mobility, but also strengthens our competitiveness in global markets and lays the groundwork for long-term, sustainable growth.

We’re always open to collaboration, whether or not it involves investment. We’re actively engaged in cross-disciplinary partnerships and joint research in fields such as medicine, sociology, public administration, and economics—as well as practical areas like mobility maintenance and component management.