NamdoMarket, a wholesale trading platform, announced it reached its break-even point (BEP) in 2024, marking two consecutive years of profitability.

Following its first BEP breakthrough in 2023, NamdoMarket sustained profitability in 2024. Last year, it achieved a transaction volume of approximately USD 89.64 million (KRW 125.5 billion), a 1118% increase from the previous year, with a record-breaking monthly high of USD 27.93 million (KRW 39.1 billion) during the December peak season.

NamdoMarket attributed its growth to the expansion of the Dongdaemun wholesale market and increased overseas exports. “Handling various K-wholesale product categories, we introduced a fashion category in the first half of last year to meet customer demand,” the company stated.

The platform accelerated efforts to attract Dongdaemun fashion wholesalers, onboarding over 1,000 vendors. Fashion items, with clothing at 75% and accessories at 16%, dominated 91% of total wholesale transactions, driving significant trading activity.

Overseas markets also saw notable success. Last year’s export volume reached USD 1 million (KRW 1.4 billion), with Japan accounting for 62%, Hong Kong and Taiwan each at 13%, the U.S. at 5%, and others at 7%. Rising global popularity of Korean fashion and K-culture has boosted overseas demand for “Made in Korea” products.

Nationwide participation from diverse wholesalers further fueled growth. Beyond Dongdaemun, vendors from Jeju, Busan, and other regions joined, offering unique products not typically found in Dongdaemun or Namdaemun markets.

For 2025, NamdoMarket aims to take a significant leap forward by expanding its Dongdaemun fashion wholesale base and strengthening penetration into Japan and the U.S. markets. The goal is to surpass USD 357.14 million (KRW 500 billion) in transaction volume, leveraging ND Uncle—a SaaS tailored for wholesale and retail order management—to enhance fashion wholesale efficiency.

Seung-woo Yang, CEO of NamdoMarket, said, “We’ve worked tirelessly to become a trusted service for wholesalers and retailers. In 2025, we’ll strive to exceed USD 357.14 million (KRW 500 billion) in transactions and achieve sustained growth.”