Boosters, a subsidiary of FSN, has raised $13.6 million USD (20 billion KRW) in redeemable convertible preferred stock (RCPS) from SBI Investment. The company is in discussions with multiple institutions for additional funding in the same round and aims to reach a post-money valuation of $136 million USD (200 billion KRW) when the round closes.

Boosters plans to use the funding to accelerate growth for existing partners and support new brand partnerships and investments. The company is moving beyond simply providing marketing and commerce capabilities to become a platform that expands the global K-brand ecosystem, targeting a corporate valuation of $680 million USD (1 trillion KRW) within three years. The company is evaluating equity investments in existing partners and new brands that have proven competitive in domestic and international markets, while also finalizing strategic partnerships with K-beauty companies with distinctive technologies and platform businesses. The large-scale funding will enable more aggressive marketing and sales activities, accelerating the growth trajectory of partner brands.

Boosters is particularly focused on global expansion with existing partners and the rapidly growing K-beauty market. The company has experience working with K-beauty brands, including exclusive distribution of Dermairie, and expects to quickly establish a foothold in the global beauty market. Building on this foundation, Boosters is planning collaborations with K-beauty brands that possess unique technological capabilities.

The company has revolutionized the traditional advertising agency model by creating a new business approach – partnering with high-potential brands to jointly invest in marketing and share the resulting profits. For companies requiring financial investment, Boosters takes equity stakes to share both performance outcomes and risks, pursuing mutual growth. This business model respects partner brands’ expertise and management approach while adding Boosters’ professional advertising and marketing capabilities to maximize synergy, creating multiple success stories and attracting partnership requests from various brands that need marketing and capital investment.

Founded in 2019, Boosters generated just $136,000 USD (200 million KRW) in annual revenue in its first year. This year through October, the company has achieved consolidated revenue of $115 million USD (168.9 billion KRW) and operating profit of $20.8 million USD (30.5 billion KRW), setting new annual records early. On a standalone basis, including the platform business in which it holds a 100% stake, Boosters has also achieved approximately $3.3 million USD (4.8 billion KRW) in standalone operating profit.

If Boosters completes this investment round as announced, it will achieve a corporate valuation of $136 million USD in just six years since its founding. Based on this foundation, the company plans to become a “global K-brand builder” through discovering promising brands, expanding equity investments, extending global distribution networks, and advancing its platform, with the goal of reaching a $680 million USD corporate valuation within three years.

Boosters’ explosive growth is also creating positive effects for parent company FSN. Based on Boosters’ strong performance, FSN recorded its largest-ever results as of the third quarter, with net profit attributable to controlling shareholders reaching $4 million USD (5.9 billion KRW). Additionally, as Boosters’ corporate value increases, the value of FSN’s stake will significantly rise, which could have a very positive impact on FSN’s own corporate value. FSN plans to actively invest in new businesses based on its maximized subsidiary asset value and cash liquidity.”Boosters is a unique company based on a mutual growth model with partners, equipped with data and AI-driven marketing, differentiated commerce capabilities, and the execution power to substantially grow brands, and this investment has laid the foundation to further accelerate that potential,” said Jeonggyo Seo, CEO of FSN. “With this funding as a catalyst, Boosters will take another leap toward the ambitious goal of achieving a $680 million corporate valuation within three years, and FSN will also actively deploy investments to strengthen asset value and liquidity at the group level and secure new growth engines.”