FANDING Inc., the company behind the global fandom business platform FANDING, has successfully raised approximately $3.7 million (KRW 5 billion) in its Series A2 funding round. The investment was led by A Ventures and INTOPS INVESTMENT. FANDING previously secured around $1.5 million (KRW 2 billion) in funding back in 2022.

FANDING provides specialized global fandom business solutions for a wide range of IP owners with strong fan bases, including virtual idols, finance creators, YouTubers, influencers, musicians, and those in animation, gaming, and character-based industries.

Currently, over 1,600 creator and IP owner teams use the FANDING platform to run various fandom-focused offerings such as membership programs built around official fan communities, paid content, direct messages, online classes, merchandise, and offline events. More than 1.2 million global fans actively engage with the platform, enjoying immersive and interactive fan experiences.

FANDING has doubled in size each year over the past three years. In 2024, the company reported revenue of approximately $17.6 million (KRW 23.9 billion) and operating profit of about $810,000 (KRW 1.1 billion). Despite the ongoing downturn in startup funding, the company’s strong financial performance and growth potential enabled it to attract new investment. FANDING has recently expanded beyond Korea into Taiwan and Japan, and it expects to more than double its growth again this year.

CEO Sehyun Um commented, “Although fandom business is rapidly emerging as a core model in the global media and entertainment (M&E) industry, many IP owners still struggle to adopt it due to a lack of professional solutions and management support. This is especially true in the fast-growing creator economy, where the demand for fandom monetization is increasingly evident.” He added, “FANDING is committed to delivering immersive and enjoyable experiences to fans, while helping creators and IP owners maximize their fandom-driven revenue. We aim to lead innovation in the global fandom market.”

Taekyu Kim, Vice President at A Ventures, who led the funding round, said, “Many influencers and creators with large followings are finding it increasingly difficult to turn their popularity into direct revenue. What sets FANDING apart is its cleverly designed business model that helps creators maximize earnings step by step.” He continued, “With its exceptional business planning, operational expertise, and AI-powered IT solutions, FANDING is a standout Fandom-Tech company that turns the intangible influence of IP owners into tangible business assets.”