SCON, a South Korean startup specializing in virtual IP and content, has secured investment from Naver D2SF (D2 Startup Factory). The company not only offers B2B solutions tailored for virtual content production but also actively plans and manages its own virtual IPs and content using those tools.

SCON has developed specialized solutions for virtual content production and broadcasting, including 3D motion capture and live streaming technologies. These solutions have been provided on a B2B basis to various IP-driven companies in sectors such as webtoons and gaming. Designed with a focus on the interactive nature of virtual content, SCON’s technology enhances real-time production efficiency. Additionally, the startup has established its own studio to ensure consistent delivery of high-quality content.

Beyond offering technical solutions, SCON has also made notable strides in creating and managing its own virtual IPs and content. Since its founding, the company has debuted more virtual characters in South Korea than any other firm. Its portfolio currently includes around 30 virtual character IPs, including the VTuber group “Meechu.” These IPs have become the foundation for a diverse range of revenue streams, including live fan support, merchandise, and advertising. More recently, SCON has been expanding its IP business into secondary content formats such as games and web novels, further diversifying its monetization strategy.

Yang Sang-hwan, Head of Naver D2SF, commented, “SCON is a rare team that combines both creative planning and technical prowess in the virtual industry. Their competitive edge lies in their seamless integration of content development expertise with robust production solutions. They are already actively collaborating with Naver’s virtual technology and business units, and we look forward to generating further synergies across multiple touchpoints.” He added, “We’re also excited about the potential collaborations between SCON and other virtual content startups in our investment portfolio.”